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John Mayfield on 21 Mistakes!

David Knox on FSBO's!

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As a coach and consultant, I’ve discovered that many top REALTOR® websites don’t provide 1-click referral sending to business ambassadors or even 2 or 3-click access! Often consumers must wade through a questionnaire to send an email from your site and they frequently click off at these roadblocks. We’d love to believe they have our numbers and addresses readily at hand when a friend or colleague needs a REALTOR, but do they? Do they have you as handy as their friends on their favorite social network?
Consider “FaceBook” for 1-click referral contacts! Here are the stats :
• More than 250 million active users
• More than 120 million users log on at least once a day
• More than 2/3’s are out of college
• Fastest growing demographic is those 35 years and older
• More than 30 million active users access Facebook via mobile devices.
• Mobile users are almost 50% more active on Facebook than non-mobile users.
When your business ambassador hears about someone needing professional real estate service, he can open FaceBook on his smart phone, 1-click you from his list and send the referral in real time! However, if you’re not there, the lead either dies or goes to some other CRS who’s there, positively “in his face!” 51% of American web users visit or maintain a social networking profile and usage by individuals under 35 years old is virtually universal!
How do we start using social network sites to build referrals? Let’s get started.
1. Choose the best site for your market. Talk to your key ambassadors and determine where they network. Statistics tell us that FaceBook surged past MySpace last year to the top position and has the largest number of users while Twitter, the newest star, soared from 22nd in 2008 to 3rd in 2009! In I’m On LinkedIn, author Jason Alba states that the average age of a LinkedIn user is 41, his household income is $109,703, and 64% are male.
2. Take advantage of “branding by association ”! When you’re linked to key people in your market area, you benefit from that relationship. A double edged sword, this means that you must tightly control your linkages to avoid problem people but also gain credibility relating to those positive-image clients whom you’ve served.
3. Add a appointment to work your social network daily! Just like your other lead generation tasks, social networking must be slotted into your schedule and controlled. It’s easy to let time slip away when you’re networking, so take command of this task but don’t avoid it because it might consume too much time.
4. Practice demographic smarts! Know your market, your raving fans, and your center of influence by age group so that you’re covering the types of networking that produce leads from your key people. If you’re heavily into under 35 year olds, then text, instant message, and Tweet. If your COI is heavily business-person oriented, then LinkedIn might be your best bet and use it to offer consumer research on your marketplace. Know your people and their preferences!
5. Add videos, photos, & testimonials! Today’s consumers want not only speedy responses and thorough information, but they want the human touch ! Give them easy access to photos, videos, and testimonials from raving fans through your social networking.
According to NAR’s annual consumer surveys , your best referrals sources are your past clients, friends, and family. Stay in front of them--easily approachable and 1-CLICK reachable--and collect quality referrals using smart social networking!
© 2009, Corky Hyatt, Corky Hyatt Seminars.

Let's Talk! Social Networking '2010!

Shall we talk? If you're interested in participating in ongoing conversations with other professional real estate brokers and salespeople, today's social networking sites may be your best opportunity!

In the past year, sites like MySpace, Plaxo, FaceBook, LinkedIn, Twitter, and thousand of others have fundamentally revolutionized conversations! Whether around the corner or around the globe, these easy-to-use, straightforward networking sites make conversing, sharing photos, videos, and audios simple!

Blogging adds another layer to this chatter. Whether you carry on your own blog, "lurk" reading other people's blogs, or add your own comments to the ideas of others, blogging provides an easy way to communicate information, ask questions, and gain input from interested individuals the world over!
© 2009, Corky Hyatt, Corky Hyatt Seminars.